All the core protection is active, but there are some modules that can only be accessed if you upgrade to a paid version. Instead, Kaspersky Free simply provides free antivirus security. Kaspersky is unlikely to make a sale to someone using the free version of AVG, Avast or Avira, but it might be able to convince them to upgrade to Kaspersky Anti-Virus, Internet Security or Total Security.ĭon’t worry, you are not going to be blasted with pop-up ads and sales pitches. If someone is using your free software, you have a captive audience and endless opportunities to sell upgrades to paid products that bring in money.
Why would a software company give away free software? There are actually many benefits and one is that is prevents the user going to rival companies and installing their software instead of yours. Kaspersky has a range of excellent security software for Windows PCs, but unlike rivals such as AVG, Avast and Avira, it hasn’t had a free option.
